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Director Marketing Strategy & Campaigns

  • On-site
    • Riyadh, Saudi Arabia
  • Marketing Strategy & Campaigns

Job description

Team: Marketing Strategy & Campaigns

Activity: Full-time

Role grade: Director (8)

Direct reports: 7

Indirect reports: 0

Reporting to: Senior Director Commercial

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Director Marketing Strategy & Campaigns, you will lead our Marketing Strategy & Campaigns team. This role involves overseeing the end-to-end Marketing Strategy & Campaigns plan for the Esports World Cup, including team development, agency leadership, budget management, crisis communication, and partner management. The ideal candidate will have a strong background in marketing leadership and brand development.

Duties and Responsibilities

  • Lead the development and execution of the Marketing Strategy & Campaigns strategy for the EWC, ensuring alignment with organizational goals and objectives.

  • Create the overarching storyline and campaign for the Esports World Cup and develop specific marketing plans for the key beats throughout the year

  • Develop and execute a mainstream marketing strategy to elevate esports to the same level as other global mainstream sports.

  • Oversee 360-degree marketing campaigns, integrating digital, social media, events, outdoor (OOH), and traditional media.

  • Ensure brand consistency across all marketing initiatives.

  • Manage and develop the Marketing Strategy & Campaigns team, fostering a culture of creativity, collaboration, and excellence.

  • Oversee agency relationships, providing direction and ensuring high-quality deliverables.

  • Manage the Marketing Strategy & Campaigns budget, ensuring efficient allocation of resources.

  • Develop and implement crisis communication strategies to protect and enhance the organization's reputation.

  • Leverage rights and assets with partners, sponsors, and stakeholders to maximize promotional opportunities.

  • Collaborate with internal teams (like Fan Marketing, Product, and Commercial) to create aligned, cohesive, and effective messaging.

  • Facilitate the integration of traditional sports and esports, promoting cross-industry collaboration.

  • Monitor and analyze marketing performance metrics, using data to inform strategic decisions and continuous improvement.

  • Experience in working with top tier athletes and celebrities as brand ambassadors.

  • Market EWC as a festival experience, ensuring full venue attendance across endemic and mainstream audiences.

  • Elevate EWC regional visibility through high-visibility local campaigns for stakeholders and the general public.

  • Execute a Mainstream Paid Campaign, ensuring large-scale distribution through traditional media products.

Education and Experience

  • 12+ years of experience in Marketing Strategy & Campaigns, brand management, or related fields, with a focus ideally on gaming, esports, sports, or entertainment

  • University degree in Marketing or a related field

Knowledge, Skills, and Abilities

  • Expertise in 360-degree marketing campaigns, including OOH, PR, digital, and experiential marketing.

  • Experience working in a global Marketing role with a mix of local and international responsibilities

  • Saudi National with a strong understanding of the local market, culture, and regulatory landscape.

  • Strong project management skills, with the ability to manage multiple initiatives simultaneously.

  • Proven experience in managing high-profile stakeholder relationships within Saudi Arabia.

  • Strong network within the Saudi government, media, and corporate sectors.

  • Demonstrated ability to thrive in a dynamic and fast-paced environment.

  • Proven leadership skills with experience in managing teams and cross-functional collaboration.

  • Proficiency in data analysis and performance metrics.

  • Fluent in Arabic and English (written and verbal).

Benefits

  • Relocation support

  • Transportation allowance

  • Competitive compensation

  • Housing allowance

  • VIP medical insurance

  • Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

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