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Manager Games Growth (Marketing)

  • On-site
    • Riyadh, Saudi Arabia
  • Games

Job description

Team: Games

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Director Games Growth

Role location: Riyadh, Saudi Arabia


Job Purpose: The Games Growth team aims to increase the reach of game titles by building sustainable fan communities and growing viewership for the Esports World Cup. Additionally, the team attracts on-site visitors by integrating game titles into the EWC creating a strong appeal for local and global audiences.

As Manager Games Growth (Marketing), you will collaborate with partnered publishers and game developers on a range of marketing-related activities. You will serve as the critical link between them and internal marketing, product, and commercial departments. You will help to build excitement and commitment to the EWC, leading them to develop engaging in-game advertising concepts that resonate with gamers and effectively promote the EWC brand. You will ensure that publisher marketing commitments are effectively executed and that a strong, collaborative relationship is maintained to maximize community engagement.


Duties and Responsibilities

Relationship Management and Collaboration:

  • Act as the primary point of contact between publisher marketing teams and Esports World Cup Foundation's marketing unit, facilitating clear communication and seamless coordination.
  • Build and nurture strong relationships with publisher marketing teams, fostering trust and collaboration to enhance their commitment and enthusiasm for the Esports World Cup.
  • Collaborate cross-functionally with internal teams, including PR, content, social media, and product marketing, to align publisher strategies with the Esport World Cup’s broader marketing objectives.

Execution, Implementation & Reporting:

  • Ensure that all publisher marketing commitments are translated into actionable plans and executed effectively to achieve desired outcomes.
  • Work closely with publisher partners to proactively engage and excite the community, leveraging creative marketing strategies and initiatives to boost brand visibility and growth.
  • Track the progress of marketing activities and provide regular updates to internal stakeholders and leadership.
  • Ensure in-game advertising seamlessly integrates with the EWCF's brand identity and messaging
  • Report on key performance indicators to measure the success of collaborative efforts with publishers and provide insightful reports to optimize future strategies.

Strategy and Opportunity Development:

  • Identify new opportunities for partnerships, campaigns, and co-marketing activities with our publisher partners, that will drive community engagement and expand our reach.
  • Develop innovative strategies to maintain and grow community excitement and brand engagement.
  • Stay ahead of the curve by immersing yourself in the latest esports marketing trends and in-game advertising strategies.


Education and Experience

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

  • 4+ years of experience in marketing and partnership management, or a related role, within the gaming industry.


Knowledge, Skills, and Abilities

  • Prior experience working for a game publisher
  • Strong network within the gaming industry with major game publishers and developer
  • Proven experience working with external partners, such as global brands and AAA-publishers
  • Strong understanding of marketing principles and community engagement strategies within the gaming and esports industry.
  • Experience in building and maintaining relationships with internal and external stakeholders
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships.
  • Highly organized, detail-oriented, and able to manage multiple projects and partners simultaneously.
  • Self-motivated and proactive, with a passion for driving brand excitement and growth.
  • Experience with in-game advertising platforms is a plus
  • Very good written and verbal communication skills in English


Our Perks:

  • Relocation support
  • Transportation allowance
  • Competitive compensation
  • Housing allowance
  • VIP medical insurance
  • Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact


Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

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