Manager Media Planning

Team: Marketing Strategy & Campaigns

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Senior Director Corporate Marketing

Role location: Riyadh, Saudi Arabia

Job Purpose: 

The Manager Media Planning is responsible for developing and executing a robust media strategy for a global Esports event, expected to surpass the Super Bowl on a scale over the next decade. The role involves planning, budgeting, and implementing high-impact advertising campaigns across digital, print, TV, and out-of-home (OOH) media. The candidate will drive brand awareness, audience engagement, and market penetration in Saudi Arabia, the MENA region, China, and Western markets, ensuring a seamless and effective media presence both locally and globally.

Duties and Responsibilities

• Develop and execute a comprehensive media strategy aligned with business objectives.

• Plan and manage large-scale media investments, ensuring efficiency and high ROI.

• Oversee media campaigns for key seasons, ensuring cultural relevance and market impact.

• Manage media planning for Esports competitions, festivals, concerts, and media productions (e.g., documentaries, "Song of the Year" releases).

• Optimize advertising placements across digital platforms (Google, Meta, TikTok, Spotify, etc.), TV, print, and OOH.

• Collaborate with internal teams, government entities, and external media agencies to execute campaigns.

• Monitor, analyze, and report on campaign performance, adjusting strategies based on insights.

• Stay ahead of global and local media trends, ensuring the event’s media strategy remains innovative and competitive.

Education and Experience

• 8+ years of experience in media planning, advertising, or marketing, preferably within sports, Esports, entertainment, event industries or top media agencies.

• Bachelor’s or master’s degree in marketing, Media, Communications, Business, or a related field.

Knowledge, Skills, and Abilities

• Expertise in media planning & buying across digital, print, TV, and OOH platforms.

• Strong understanding of regional and international media markets.

• Proven experience in handling large media budgets and ensuring high ROI.

• Analytical mindset, capable of tracking KPIs and optimizing media investments.

• Stakeholder management skills to coordinate with government entities, content teams, and media agencies.

• Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.

• Fluency in English and Arabic.

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.