Manager Marketing - Growth Markets

Team: Corporate Marketing

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Director Corporate Marketing

Role location: Riyadh, Saudi Arabia

Job Purpose: The Esports Worldcup Foundation is seeking a dynamic and highly motivated Marketing Manager - Growth Markets to lead strategic marketing efforts in emerging esports regions, with a primary focus on China. This individual will play a critical role in identifying new opportunities for growth, developing data-driven strategies, and executing marketing plans in collaboration with agencies and partners. The ideal candidate will have a deep understanding of the esports ecosystem in Asia, particularly in China, and possess a proven ability to navigate complex multicultural environments.

Duties and Responsibilities

Market Blueprint Development

• Design a comprehensive blueprint for identifying and prioritizing growth markets within the esports industry.

• Develop and implement KPIs and frameworks to assess market potential and measure success.

• Conduct market research and analysis to identify trends, audience behaviors, and competitive landscapes.

Marketing Strategy & Planning

• Build tailored marketing strategies and plans for identified growth markets, focusing initially on China.

• Leverage local insights to ensure plans resonate with target audiences.

• Identify key partnerships and sponsorship opportunities to amplify the brand presence in growth markets.

Implementation & Execution

• Work closely with local agencies, influencers, and stakeholders to execute the marketing strategy effectively.

• Collaborate with internal teams to align marketing efforts with global brand objectives.

• Manage budgets, timelines, and deliverables for regional campaigns.

Cross-Cultural Leadership

• Serve as the primary point of contact for marketing efforts in Asia, fostering strong relationships with local partners.

• Provide cultural insights and recommendations to the broader marketing and creative teams.

Performance Analysis & Reporting

• Monitor and analyze the performance of marketing activities, using data to refine strategies and achieve KPIs.

• Prepare and present regular reports to senior leadership on the progress and impact of initiatives.

Education and Experience

• Bachelor’s degree in marketing, media or equivalent.

• 5+ years of experience in marketing, preferably within esports, gaming, or entertainment industries.

Knowledge, Skills, and Abilities

• Deep understanding of the Chinese market, including audience preferences, digital platforms, and cultural nuances.

• Native-like Chinese (e.g. Mandarin) speaker with fluency in English (written and verbal).

• Proven track record of developing and implementing successful marketing strategies in Asia.

• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.

• Experience working with agencies and partners across different regions.

• Analytical mindset with proficiency in data analysis and reporting tools.

• Passion for esports and gaming is a strong plus.

Our Perks:

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.