Senior Manager Marketing MENA

Duties and Responsibilities

• Drive local marketing campaigns covering all of EWCF’s products
• Define, plan, implement, execute, and report on local cross-media consumer campaigns
• Align the campaigns with stakeholders from other teams, communicate with them, and implement them into EWCF’s products
• Develop and cultivate key strategic relationships with stakeholders including community (clubs & teams/players), government entities, influencers, teams, venues, partners, agencies, and other third-party service providers
• Effectively follow through with plans and bring campaigns to life
• Create, produce, and manage marketing materials
• Run task and campaign management, and media planning
• Select and lead local marketing agencies

Education and Experience

• Bachelor’s degree in marketing or an equivalent experience
• 8+ years of experience in the marketing field with exposure to developing marketing strategies (ideally within esports/ gaming/ sports/ entertainment environment

• Extensive knowledge of marketing for large events
• Marketing generalist (Social Media, Influencer, PR, OOH, TVC, event). Ability to execute and assume strong end-to-end ownership for integrated campaigns across all communication channels and measuring
• In-depth understanding of Saudi Arabian culture, market trends, and local regulations
• Understanding of consumer analytics and audience segmentation
• ⁠Ability to interact with KSA Government bodies
• Leadership skills, ability to manage virtual teams and external agencies
• High level of stress resistance and excellent ability to adapt easily and thrive in high-paced ever-changing environments
• Effective presentation and communication, to present to senior internal and external stakeholders and align across departments and cultures, that work on campaigns
• Proven track record of developing processes and approaches to scaling effective marketing and brand efforts locally (MENA)
• Excellent communication and copywriting skills in English and Arabic

Our Perks:

• Relocation support
• Transportation allowance
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.