Senior Manager B2B Events & Marketing

Team: Marketing Strategy & Campaigns

Activity: Full-time

Role grade: Senior Manager (7)

Direct reports: 0

Indirect reports: 0

Reporting to: Director Marketing Strategy & Campaigns

Role location: Riyadh, Saudi Arabia

Job Purpose: We are seeking a seasoned B2B Events & Marketing professional to spearhead the development, planning, and execution of B2B events like our inaugural New Global Sport Conference (NGSC). This role focuses on delivering a premier conference experience that connects industry leaders, enhances our brand’s reputation, and establishes a strategic platform for networking and thought leadership in the global sports arenas. The ideal candidate will have a strategic mindset and a proven track record of planning and executing successful B2B events.

Duties and Responsibilities

• Plan, manage, and execute high-profile B2B events like the NGSC.

• Develop and implement an overarching event strategy, aligning with company goals, target audience needs, and the latest industry trends in sports and technology.

• Develop and implement comprehensive B2B marketing strategies to enhance brand awareness and generate leads.

• Create a comprehensive project plan detailing budgets, timelines, vendor partnerships, and resource allocation to achieve event objectives.

• Build and maintain strong relationships with corporate partners, sponsors, and key industry stakeholders.

• Analyze market trends, customer insights, and competitive landscape to build marketing strategies and identify growth opportunities.

• Work closely with the content, digital marketing, and PR teams to ensure cohesive and effective marketing communications.

• Manage the B2B marketing budget, ensuring efficient allocation of resources and maximum ROI.

• Monitor and report on the effectiveness of marketing campaigns and events, using data-driven insights to refine strategies and tactics.

• Lead an external team of agencies, fostering a collaborative and high-performance work environment.

• Conduct a thorough post-event analysis, including data collection, attendee feedback, and lessons learned, to measure event success and identify areas for improvement.

Education and Experience

• Bachelor’s degree in marketing, media, or equivalent.

• 8+ years of extensive experience in B2B event management and marketing

Knowledge, Skills, and Abilities

• Proven experience in developing and executing large-scale B2B conferences.

• Strong understanding of B2B marketing principles and best practices.

• Exceptional project and budget management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.

• Experience in managing external agencies

• Strategic thinker with a creative mindset and the ability to develop innovative marketing solutions.

• Proficiency in marketing analytics and the ability to leverage data to drive decision-making.

• Prior esports industry experience is preferred

• Very good communication, negotiation, and presentation skills.

• Very good written and verbal communication skills in English.

Our Perks:

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.